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Ubisoft Internship Interview Assets

As part of my interview process for a comms intern position at Ubisoft Singapore, I was told to create a series of assets for their various media channels

Halloween poster

Halloween poster

Honestly, I wasn't given many instructions except, "Be creative" which was what I did(sort of). 

I wasn't getting anything after browsing Pinterest boards for an hour until I gave up and decided to turn in an ordinary event poster. Upon Googling "Halloween Posters" I came across an old fan poster for the Tarantino masterpiece "Death Proof". It struck me...screw your typical corporate posters, I shall do a homage to Grindhouse and exploitation film posters. 


Art Direction

Grindhouse posters are supposed to be dirty and gritty so the first thing I did was to give the posters it a nice dirty grimy look, instead of just slapping on dirt and called it a day, I went for a more aged/been-there-forever look which gave it a bit more depth. 

My initial idea was to create a collage of graphical bugs that plagued AC: Unity - a game that the Singapore studio had a hand in developing, that thought was promptly thrown out the window after realizing that it's a dick move to make fun of a person's work. I then opted for a Jack-O-Lantern with the body of Arno Dorian (a slight nod to the devs). I wanted the flaming pumpkin head to stand out so I desaturated the body while leaving enough detail for it to still feel like a grindhouse poster.  The background was a homage to "Planet Terror", I used the same shade of red. I felt the background could use some supporting elements so in came the bright white streaks of lightning, though it did fill the white space, there was still too much white space for my liking. I filled the remaining white space with bats(the official mascot of Halloween) to really drive home the Halloween feel. 

Copy

Let's be honest, Grindhouse films are corny as hell; I decided to use the same approach when it came to the copy. So I came up with the corniest combination of Haunt and Spectacular - Hauntacular... Not very imaginative but it sounds like something out of a grindhouse film. 

TL: DR,  read the copy in a budget Count Chocula voice and you'll get it. 

Recruitment Talk Instagram Post

Recruitment Talk Instagram Post

I felt it was necessary for me to show off my ability to create content for different social media platforms. I created the very same recruitment post that was optimised for Instagram. 


Art Direction

Instagram was a different beast from Facebook. Because of the visual nature of the platform, the attention span of your users dips significantly - you're forced to talk more with less. As such, I've decided to make the post a lot more concise and readable. 
The first thing I did was to make sure my canvas was in the appropriate 4:3 format - anything other than that would cause readability to suffer.

I abandoned the 3/1 split in favour of a more concise 2/1. The font size was significantly increased while "non-essential" copy was tossed out - sacrifices have to be made in favour of readability. 

 Ubisoft Booth @ GameStart 2016  Same thing as the "Recruitment Talk" post, I wanted to show versatility across social media platforms.     Art Direction   I didn't want to crowd the post with the same amount of artworks as the Facebook post so I only included 3 pieces instead of 4. I also kept the borders surrounding the pieces but instead of taking the darkest non-black colour from the Ubisoft logo, I took the lightest non-white color instead. 

Ubisoft Booth @ GameStart 2016

Same thing as the "Recruitment Talk" post, I wanted to show versatility across social media platforms. 


Art Direction

I didn't want to crowd the post with the same amount of artworks as the Facebook post so I only included 3 pieces instead of 4. I also kept the borders surrounding the pieces but instead of taking the darkest non-black colour from the Ubisoft logo, I took the lightest non-white color instead.