Seeing the world in pixels and polygons

Extreme Ad Makeover Episode 3

It's my first term in Ad School and my lecturers gave us a seemingly simple assignment.

Brief: Completely redesign 3 horribly art-directed ads. 

This is the 3rd of a series of 3 ads I redesigned. 

Note: This ad was done way before the Florida shooting

This was the ad I picked 


Really ?! Man card ?!
This is the toxic male masculinity that we're all talking about.
It says nothing about the product's USP or even engage in any form of storytelling.
As a person who served with the AR-15 during his National Service, I was disgusted. 

This is what I came up with


I created an homage to DDB's VW ads, complete with the justified type with hint of QVC in its tone of voice. 

I built off an entire experimental campaign off this single print execution