Seeing the world in pixels and polygons
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Extreme Ad Makeover Episode 2

 

It's my first term in Ad School and my lecturers gave us a seemingly simple assignment.

Brief: Completely redesign 3 horribly art-directed ads. 

This is the 2nd of a series of 3 ads I redesigned. 

This was the ad I picked 

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If you recognise this ad, you'll recognise the controversy behind it. I grew up with feminist principles, so I'm determined to redesign the ad with a truly feminist message. 

This is what I came up with. 

 It's a simple subversion of traditional gender tropes

It's a simple subversion of traditional gender tropes